Digital Marketing Course Curriculum

Module 1: Website Creation

  • Hosting, Domain, Website Creation
  • What is Domain & Types
  • T.L.D&S.L.D&T.L.D Domain
  • Domain Registration
  • What is Web Hosting Server
  • Windows Server
  • Linux Server
  • Sharing,Dedicated,VPS Hosting
  • what is http,https,www
  • Hosting Registration
  • DNS Server
  • What is Website
  • Dynamic,Static Websites
  • Free website creation
  • Free web mails Creation up to 5
  • Free data base Creation
Word press Web Development Lesson:1
  • Understanding and Using domain names
  • WordPress Hosting Options
  • Installing WordPress on a Dedicated Server
  • Understanding Directory Permissions
Lesson 2:
  • Basics of the WordPress User Interface
  • Understanding the WordPress Dashboard
  • Pages, Tags, Media and Content Administration
  • Core WordPress Settings
Lesson 3:
  • Finding and Using WordPress Plugins
  • Finding and Installing Plugins Quickly and Easily
  • Upgrading WordPress Plugins
  • Recommended WordPress Plugins
Lesson 4:
  • Working with WordPress Themes
  • Understanding the Structure of WordPress Themes
  • Finding Themes and Choosing the Right One
  • Installing and Configuring Themes
  • Editing and Customizing Themes
  • Using Theme Frameworks and Parent-Child Themes
  • Theme Best Practices
Analysis Report To Client
  • Website Analysis
  • Keyword Analysis
  • Competitors’ Analysis
  • Alexa Rank importance
  • Page Rank priority

Module 2:SEO Basics

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO
  • Discuss SEO Future
  • Crawler, indexer, Robots process
On Page Optimization
  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per theme
  • Breadcrumb Optimization
  • Checking Broken Link
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
  • Usage of Robot.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirect for canonicalization problem
  • RSS Feed Creation
  • URL Renaming and Rewriting .htacess code
  • Content Negotiation and Modification
  • Regular Updation of the sitemaps
  • Create Custom Error 404 Page Optimization
  • W3C Compliance: HTML/CSS Validation
  • Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • Create and Mange Google, Bing and Yahoo Webmaster Tool
  • Yandex Analytics Creation
Sitemaps Creation
  • XML Sitemap Creation(Search Engine Purpose)
  • HTML Sitemap(User Purpose)
  • RSS Feeds Creation( SEO+Ajax Tool)
  • Video Sitemap Creation
Link Building Methods
  • What is Link Building
  • One way link building
  • Two Way or Reciprocal link
  • Advanced Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
  • Doorway Pages Creation
  • Cloaking Creations
Off Pages Methods
  • High Page Rank Directories Submissions
  • Book Marking Submissions
  • Search Engines Submissions
  • Ping Submissions
  • Signature Forum Posting
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • News letter posting and News Syndication
  • Forums Posting and Comments
  • Niche Blog commenting
  • White pages Creation
  • 301,302 Redirect
  • 400,404,500,202,Response Codes
  • Htaccess File Creation
Webmaster/Search Console
  • Webmaster Code integration
  • Rich Snippets Creation
  • Site links Creation
  • HTML Improvements
  • Website Errors
  • Crawler Errors
  • Server Errors
  • CTR Calculate
  • Keyword Positions
  • International Targeting
  • Fetch as Google
  • Xml Sitemap Upload
  • Internal Links
  • Mobile Usability
  • Remove urls/Blocked
  • Robots.text Tester
  • Google Tag Manger Integration
Maps Listing SEO
  • NAP Creation/Syndication
  • Yellow pages back links Creation
  • Collecting Reviews
  • Maps SEO Methods
Google Algorithms
  • Google Panda Algorithms
  • Google Penguin Algorithms
  • Humming Bird Algorithms
  • Pigeon Algorithms
  • Exact Match Domain(EMD) Algorithm
  • Google Page Rank
  • Mobile Support Algorithm
  • Algorithm Recovery
Use of Tools
  • Majestic SEO
  • Search Engine land
  • Ahrefs Tool
  • Search engine Journal
  • Adwords Keyword Tool
  • Search Trends Tool
  • Mattcuts Tools
  • My Drop link Tools

Module 3: Google Analytics

  • Analytics code integration
  • Real Time Overview
  • Page Sessions
  • Bounce rate
  • User Behavior
  • Reverse Goal Path
  • Browser Checking
  • Os Checking
  • Traffic Overview
  • Goals/Conversations Setting

Module 4: Google Adsense

  • Google Adsense Fundamentals
  • Google Adsense Approval Basics
  • Google Adsense Approval Strategies
  • Introduction to Adsense Account Interface
  • ‘How to use Adsense Account Interface?
  • How to place ads on websites?
  • How to place ads on blogs?
  • Custom Ads Fundamentals
  • Ads/DFP Planner
  • How will you earn money via adsense?

Module 5:Affiliate Marketing

  • Introduction to affiliate marketing
  • Types of affiliate marketing programs
  • Finding the best product/service to promote
  • Generating targeted traffic to the website to generate passive income
  • CJ.com
  • Flipkart,Snapdeal,clickbank

Module 6:Online Reputation Management (ORM)

Introduction
  • When social media goes bad!
  • The cost of bad reputation
Establish a Foundation
  • Protect your position > Register Twitter, URLs etc
  • How to establish a social media company policy
  • The socialisation of business: Public relations to human relations
Listen
  • Free social media monitoring tools
  • Search
  • Paid for social media solutions
  • What to do with the data
Respond
  • Dealing with complaints
  • What to do with praise
  • Evangelist
  • Crisis Q&As
  • Complaint escalation plan
Engage
  • Enhancing reputation online
  • Be seen to listen
  • Ask customers for feedback
  • Build your customers into your R&D

Module 7:Video SEO Optimization:

  • Online video – content is king
  • Viral films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting YouTube Videos
  • Generate views, money

Module 8: Email Marketing

  • Basics of email marketing
  • Sending emails
  • Email clicks
  • Email lead creation
  • Business strategy
  • Marketing plans and strategies
  • Branding products
  • Segmentation
  • Competitor email marketing
  • Website subscription
  • Campaign tracking and reporting

Module 9:Adwords Training

  • What is sem/ppc
  • Why we need PPC
  • Importance of PPC
  • Benefits of PPC
  • Disadvantges of ppc
  • Major Pay Per Click Search Engines
  • What is Google adwords
  • What is adcenter
  • What is Yahoo Search
  • Why better than google other
  • Adwords history
  • Adwords Statistics
  • How does google determine you pay?
  • How is ad rank decided
  • Adwords competitors
  • What is adsense
  • Adsense v/s Adwords
  • Adsesne alternatives
  • Set-up PPC Campaign
  • Google Adword Account Structure
  • What is "Click-through-Rates" (CTRs)
  • What is Impression?
  • What is click
  • What is Avg. CPC
  • What is Cost
  • Locations and languages
  • Netwoks and devices
  • Bidding and Budget
  • Ad Extensions
  • Location,product,Site links, Call,Social, Mobile App
  • Advanced Settings
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic
  • Social settings
  • Keyword matching options
  • Automatic campaign optimization (Display Network only)
  • Ad groups
  • Settings
  • Ads
  • Keywords
  • Dimensions
  • Display network
Create ad group
  • Text ad creation
  • Image ad creation
  • Display ad builder
  • WAP mobile ad
  • Creation Tile,decription1,2, Destination URL
  • Successful ad creation
  • Eligible, approved, disapproved, suspended
Keywords
  • Broad Match
  • Exact match
  • Phrase match
  • Negative Keywords
  • Add keywords
  • Dimensions
  • Managed placements
  • Automatic placements
Opportunities
  • Tools and Analysis
  • Change history
  • Conversion
  • Google Analytics
  • Adwords Analytics
  • Website Optimizer
  • Keyword Tool
  • Placement Tool
  • Contextual Targeting Tool
  • Ad preview and diagnosis
Bids Management in PPC
  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Billing Settings
  • Billing Profiles
  • Landing Page for PPC
  • What is Landing Page?
  • Optimize your landing pages
  • How to Increase conversion rates
  • Increase ROI
  • Customer Support
  • Account access
  • Notification settings
  • Preferences
Other SEM Models
  • 1)Yahoo+Bing+MSN= adcenter
  • 2)Facebook Campaign Creation
  • 3)Linked in Camping Creation

Module 10: Social Media Optimization

  • Introduction to Online Marketing
  • Types of Online Marketing
  • Introduction to Social Media
  • Types of social media
  • Advantages social media optimization
  • Social media optimization processers and techniques
  • Facebook Marketing
  • Facebook marketing introduction
  • Advantages Facebook Marketing
  • What is Open Graph
  • Local business page creation
  • Fans page creation
  • Brand page creation
  • Organization page creation
  • Adding own logos and banners in facebook
  • How to promote your Facebook page
  • Introduction to FBML
  • Advantages to FBML
  • Facebook optimization techniques
  • Creating Facebook Application
  • Linking with YouTube
  • Creating Events in facebook
  • Dos & Donts in facebook
  • Facebook credits
  • Facebook Connect (Like, Share, Comment)
  • Increase face book likes
  • Twitter Marketing
  • What is Twitter
  • Why we use Twitter
  • Twitter Demographics
  • How to Setup a Twitter account
  • What is Twitter Lingo
  • What is Tweet for pay
  • Twitter Account Promotion
  • Tweeting (Responding to others, RT, HashTags, Direct Messages)
  • What is Twitiquette
  • Why use short url in Twitter
  • Google Plus Marketing
  • What is Google Plus
  • Google Plus Features
  • Google Plus: Circles , Hangouts ,Stream
  • Integration with your site
  • Promoting a Brand on Google+
  • Google Plus for Businesses
  • Google plus Tools & Techniques
  • LinkedIn Marketing
  • What is LinkedIn
  • LinkedIn advantages
  • LinkedIn Groups
  • LinkedIn events, messaging
  • Creating the right profile & settings
  • How to do link building in LinkedIn
  • Linkedin Company Pages
Video Marketing SMO
  • Youtube Video Optimzation
  • Increase youtube views,Subscribers
  • Youtube Adsense Ads
  • Youtube Adwords
  • Dailymotion
  • Vimeo Videos
  • Metacafe
  • Google Videos
  • Social Networking Sites
  • Digg
  • Delicious
  • StumbleUpon
  • Reditt
  • Fave It
  • E-buzz
  • Web 2.0 Back links Building
  • Blogger.com
  • WordPress.com
  • webs.com
  • Webnode.com
  • Yola.com
  • Blinkweb
  • Clammo
  • 360.com
  • Adding titles to blogs
  • Adding keywords to blogs
  • adding description to blogs
  • Building Backlinks from blogs
  • Promoting blogs ways
  • Forum and Online Communities
  • Yahoo groups
  • Google groups
  • Yahoo Q & A
  • Forum comments
  • Google forum
  • Content sharing
  • Ezine articles approved
  • Squidoo Lens Creation
  • Hubpages Creation
  • Slideshare
  • Scribd
  • Photo& Slides Sharing
  • Flickr
  • Picasa Web
  • TinyPic
  • Profile Page Creations
  • Events Creation

Testimonials

Had very much interest to learn SAP MM training course, so I joined in this centre and paid fees of Rs.12,000 for 45 days duration. Their response was good and I'm highly satisfied with their coaching.

Mr. Deepak

I joined this institute for SAP FICO Training. The trainers are friendly and are clearing all our doubts. I paid Rs11000 for this 3 months course fees. I'm gratified with their service.

Shaikh Imran

In this institution only I had joined HADOOP course, I paid fees of Rs.12,000 for one month duration and they provided study materials also. I preferred daily morning batches and I'm satisfied with their coaching.

Shilpa

I am glad with this institution who offered me fine classes for SAP CRM with the reasonable fees of Rs15000, the duration of class is 2 months, Thanks for the tutors who provided me valuable classes.

Anil Kolla

It's an excellent training with real time experience faculty by mr.shiva sir having 11years of experience. Hadoop is up coming big data related tool database maintenance. i think this gona work out for every developer.....PRIMARK INFOTECH providing this big data concept "hadoop" with good training classes.

Vardhan

I was looking for training institute to get trained in SAP BO and had joined in this institute. Their coaching and training is good and the fee is nominal, even the class timings are convenient.

Suseela
  • SAP BODS

    Duration : 45 days (With Real Time Project)
    Faculty : MR.Shankar 10+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP HANA(Development & Admin)

    Duration : Regular Batch(45 Days), (4-5 weeks) Weekend Batches With Realtime Examples,(With Real Time Projects)
    Faculty : Mr.Shankar (Real Time Experienced Consultant).
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 24/7 up to 45 Days
    Weekends : Sat & Sun: 10 to 2
  • SAP FI/CO

    Duration : 3 Months(With Real Time Projects)
    Faculty : MR. Raj Kumar, 7+ Yrs real time Experienced Consultant.
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2Months
  • SAP BPC

    Duration : 45 Days (With Real Time Projects)
    Faculty : Mr. Srini,14+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2Months
  • SAP S4 HANA Simple Finance

    Duration : 30 days (With Real Time Projects)
    Faculty : Mr. Srini,14+ Yrs real time Experienced Consultant.
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 45days
  • SAP ABAP

    Duration : 3 Months (With Real Time Projects)
    Faculty : Mr.Sridhar 8+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP MM

    Duration : 45 days (With Real Time Projects)
    Faculty : Mr. Prakash,10+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP SD

    Duration : 45 days (With Real Time Projects)
    Faculty : Mr. Jayram, 8+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP HR-HCM

    Duration : 2Months (With Real Time Projects)
    Faculty : Mrs.Rohini 8+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP Success Factors

    Duration : 45 Days (With Real Time Projects)
    Faculty : Mrs.Rohini 8+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP PP /QM

    Duration : 45 Days (With Real Time Projects)
    Faculty : Mr. Ramesh,8+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP HYBRIS(Functional & Technical)

    Duration : 40 Days (With Real Time Projects)
    Faculty : Mr. Kiran,10+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP BASIS

    Duration : 30 Days (With Real Time Projects)
    Faculty : Mr. Avinash,5+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • SAP EHS

    Duration : 30 Days (With Real Time Projects)
    Faculty : Mr. Prasad,14+ Yrs real time Experienced
    Material : Free
    Lab : 7AM TO 8PM
    Online Access : 2 Months
  • Digital Marketing

    Duration : 45 Days (With Real Time Projects)
    Faculty : Mr.Yedukondalu, 8+ Yrs Realtime Experience.
    Material : Free
    Lab : 7AM TO 8PM
  • Data Science

    Duration : 60 Days (With Real Time Projects)
    Faculty : Mr.Aditya,8+ Yrs Realtime Experience.
    Material : Free
    Lab : 7AM TO 8PM
  • Hyperion(ESS Base,Oracle Planning & HFM)

    Duration : 45 Days (With Real Time Projects)
    Faculty : Mr.Kumar, 4+ Yrs Realtime Experience.
    Material : Free
    Lab : 7AM TO 8PM